Shopify product badge apps compared: DECO, TA and MDBadgePilot

Updated November 10, 2026

DECO Product Labels & Badges and TA AI Product Labels & Badges are the two most reviewed badge apps on the Shopify App Store. MDBadgePilot is ours, and much smaller. This page compares the three with the facts shown on their App Store listings as of November 2026, including what the bigger apps do better.

MDBadgePilotOn sale (compare-at price): yes→-30%

The short answer

If you want the widest choice of label types (image badges, trust badges, banner bars, AI-generated labels, animations), DECO and TA cover far more ground. If you mostly want text badges that follow your catalog on their own, such as a discount percentage, a low stock count or a countdown to the end of a sale, MDBadgePilot is built around that and costs $7.99/month on Pro.

DECO Product Labels & Badges (PieLab)

As shown on its App Store listing as of November 2026:

  • Rating: 4.9 from 1,781 reviews. Built for Shopify. Listed since 2016.
  • Free: up to 4 labels and badges (on 20 products), unlimited banner bars and trust badges.
  • Starter, $9/month: unlimited labels and badges, AI generation, discount campaigns, 50+ integrations.
  • Growth, $19/month: all advanced conditions, label and badge scheduling, display per collection and per language, product metafields in labels.
  • Unlimited, $39/month: label and badge groups, priority settings, advanced discount conditions. Paid plans have a 3-day free trial.
  • Also listed: templates (Sale, Low Stock, BOGO, New In, Pre-order), automatic discount display, countdown banners, 6 languages.

TA AI Product Labels & Badges (Tech Arms)

As shown on its App Store listing as of November 2026:

  • Rating: 4.9 from 1,472 reviews. Built for Shopify. Listed since 2020.
  • Pricing shown on the listing: Free.
  • AI generator for labels and badges, or templates (sale, discount, sold out, trust badges).
  • Targeting by product, variant, collection, tag or stock, and scheduling for campaigns such as BFCM and Christmas.
  • AI translation of labels, animations, tooltips, and label and badge groups.

MDBadgePilot (FORTY & FREE)

What the app does, from its own code and listing:

  • Free: 1 active badge, manual or automatic, with 1 condition on sale, stock, sold out or product age.
  • Pro, $7.99/month with a 7-day free trial: unlimited badges, up to 10 conditions per badge (AND / OR), scheduling.
  • Pro conditions: discount (%), units sold over N days, price, tag, product type, vendor, country of origin, product metafields and review ratings.
  • 10 templates: Sale, New, Low stock, Sold out, Free shipping, Best seller, Top rated, Black Friday, Made in France and Ending soon.
  • Variables filled per product: {discount}, {stock}, and on Pro {ends_in} for the time left before the end date.
  • Text badges only, in 4 shapes, 4 corners and 3 sizes, on product images, product cards and an optional block near the product title.

What DECO and TA do better

They have years of reviews behind them, a much larger choice of designs, image and trust badges, banner bars, AI label generation, and an admin available in more languages. DECO lists 50+ integrations, and TA translates labels per visitor. If you need any of these, MDBadgePilot is not the right app today.

Where MDBadgePilot differs

MDBadgePilot is rule-first: you describe which products get a badge, and the app keeps the list up to date. A product that goes on sale gets -{discount}% with its real percentage, a product that sells 5 units in 30 days gets Best seller, a product whose stock drops to 3 shows Only 3 left, and each badge goes away when the rule stops matching.

Badges are written to Shopify metafields and read by the theme, so the storefront never calls our server. The Pro plan is a single $7.99/month price with every condition and scheduling included, and the {ends_in} variable turns any scheduled badge into a countdown such as "Ends in 3 days".

See also: Sale badge with discount %, Countdown badge

How to choose

A few questions to ask before you install:

  • Do you need image badges, trust badges or banner bars? Look at DECO or TA.
  • Do you want badges that follow prices, stock and sales without manual updates? All three advertise conditions. Compare which conditions each plan includes.
  • Do you need scheduling? It is in DECO's Growth plan ($19/month), on TA's listing, and in MDBadgePilot Pro ($7.99/month).
  • Do you sell in several languages? TA advertises AI translation and DECO per-language display. MDBadgePilot badge text is in one language, except {ends_in}, which follows the shopper's language.

Frequently asked questions

Which badge app has the most reviews?

As of November 2026, DECO Product Labels & Badges by PieLab, with 1,781 reviews and a 4.9 rating on the Shopify App Store, followed by TA AI Product Labels & Badges by Tech Arms with 1,472 reviews and a 4.9 rating.

Is there a free badge app?

All three have a free option as of November 2026. DECO's Free plan allows up to 4 labels and badges on 20 products. TA's listing shows its pricing as Free. MDBadgePilot's Free plan includes 1 active badge with 1 condition.

Does MDBadgePilot have image badges or trust badges?

No. MDBadgePilot shows text badges (pill, rectangle, corner ribbon or circle) on product images and product cards. For image badges, trust badges or banner bars, DECO or TA is a better fit.

Can badges change by themselves when a product changes?

In MDBadgePilot, an automatic badge is added and removed by its rule when a product is updated, plus a full pass every hour on Pro and once a day on Free. DECO and TA also advertise conditions (variant, collection, discount for DECO; product, variant, collection, tag or stock for TA): check their listings for the details of each condition.

Are these prices up to date?

They are the prices shown on each App Store listing on 10 November 2026. Apps change their plans: check the listing before you install.

Related guides